Mcommerce (mobile commerce) or next-generation eComerce is the buying and selling of goods and services through mobile handsets.
Mcommerce enables users to access the Internet without needing to find an internet connection. The emerging technology behind m-commerce, now makes this a very viable, valuable, and essential addition to any eCommerce website.
Mobile handsets are no longer just used for making phone calls. Consumers today expect to be able to access information whenever they want and from wherever they are. By having an mCommerce website - a store on a phone - you are opening up your potential customer base with 24/7 accessibility.
According to research, in the UK alone, mobile internet retail sales are already worth £123 million and are set to more than double over the next two years. Already many mainstream UK businesses are reporting that between 5-15% of their overall site traffic is mobile based. And with more than 50% of users aged 18-39 also checking their email on their mobile, mCommerce is essential.
As content delivery over wireless devices becomes faster, more secure, and scalable, there is wide speculation that mCommerce will surpass e-commerce as the method of choice for digital commerce transactions.
At Tonic Designs we can work with you to produce an mCommerce optimised site that will have all the features of eCommerce and hold your entire range of products
To learn more about how we can help take your retail business mCommerce, call us on 0208 365 2258 or contact us.